We all seek a connection with others. Without it we stagnate and go through life performing the same actions without meaning. Connection is what makes everything we do worth doing. The digital age is here and it has changed the way people connect to one another.
In some ways, this has been positive, and in some ways, this change has been negative. We start relationships, friendships and intimate relationships, through the internet more often than we do by face-to-face contact. My 13-year-old son has more on line friends than he does friends at school.
The negative side of this, is that he lacks some of the basic skills of interacting with people in person. You can tell he is uncomfortable in a group of people. He has a hard time talking on the telephone because he is use to bite size pieces of information through texting. Despite my efforts to get him to interact with others more frequently, the problem persists because he is resistant to stepping outside of his comfort zone.
The positive side of this digital communication is that we can reach just about anyone around the world. Anyone can find and build connections with their tribe of people because they are just a click away. If you live in a small town and no one there quiet understands you, you can still find others who do. Digital communication makes it easier for people to be authentic because the fear of rejection is buffered by your computer screen.
Nothing can replace real face-to-face interaction and connection with others. The more you can be out there connecting with people on an individual level the easier it is to market and sell your books. But you also have to be able to engage with others on a more personal level using digital media as well because that is where your audience is.
If you create an individual connection with your readers, promotion and marketing become easier. You don’t have to be as aggressive. Your readers want to know more about you because of the connection. They care about what you have to say because you care about them.