Book Cover Design

Why do people pick up the books they do? Have you been into a bookstore recently and looked at the shelves and shelves of new books? Or searched on Amazon for your next rainy day adventure?

There are so many options out there for readers, which is fantastic and exactly how it should be, but as an writer it is daunting. Because I don’t want you to pick up any old book, I want you to pick up and buy my book. The one I’ve poured my heart and soul into for at least a year.

I want your next favorite and most memorable character to be one of mine, but that won’t happen if you don’t buy my book, so how do I get you to pick up my book and decide it is the one for you.

When I walk the isles of a bookstore or peruse the new titles tables, I pay attention to what makes me pick up a book. Is it the title, the author’s name, the cover design, or the size? All of these influence whether or not that book ends up in my hand. The cover design catches my eye first, the title comes second, the size of the book is a small factor (An 800 page book is a major commitment for a single parent who works full time). I notice the author’s name, but I’m much to forward thinking to worry about gender of the writer regardless of genre. If I have to choose between two books, the author can be the deciding factor if I have read and loved one of them before.

So cover design, that’s the big one. It’s the one that stops the reader in their tracks. A good cover grips you, pulls you in, and doesn’t let go. Even if the reader sets the book down, the image has buried its hooks in their mind stalking them up and down every other isle.

The genre of the book influences the cover design more than any other outside force. You want the cover to stand out from the ones on the shelves, but not so far out that it calls the genre into question. I’m going to use fantasy covers as an example because that’s what I read mostly. Fantasy covers depict the protagonist in either an epic battle or a solitary pose exuding power and authority with a little (or a lot) of sexual appeal thrown in.

Game of Thrones by George R.R. Martin is a good example of this. His covers are simple with one object that fits within the fantasy genre.

game of thrones

Most fantasy books are more like the older covers of Terry Brooks’ Shannara series

sword of shannara 1

But Terry Brooks has caught on and remade his covers to be different from the run of the mill fantasy cover art.

sword of shnnara 2

The age group of your readers also has a huge impact on your cover design. You cannot have a scantily clad woman on the front of a middle grade novel. There is a reason there is a children’s section in the bookstore.

When designing your book cover with an artist or on your own keep your genre and readers in mind, but also be true to your story and characters.

 

Interior Book Design

book design

Have you ever really looked at a book? I don’t mean just the cover of it, but the interior of it too. As a reader, much of the design of a book goes unnoticed, which is what you want as a book designer. You want the reader to focus on the story and not on the format and design of the book.

As I’ve delved into the indie author world, I’ve discovered that interior book design is a HUGE deal for the reason I mentioned above. You don’t want your reader to notice it on a conscious level. So what goes into the interior design of a book?

Font choice is only the beginning. Most people go with Times Roman, which is not a bad choice it is easy to read. Whatever you choose you have to stare at it for a long time, is it easy on the eyes for hours? Because I’d like readers to sit with my book for as long as possible and set it down for reasons other than the font giving them a head ache.

Other things you have to consider is where do blank pages go in a book? Which side of the book has the even page numbers? Is it okay to start a chapter on the left side or does it always have to be on the right? Should I use a header or footer with the book title or author name? how big should the margins be? How far down the page should the chapter begin? Are all of these things the same across genres?

The best way to learn about these things is to spend time in a bookstore and man handle some books. Look at different genres and multiple examples within each genre. There is also a lot of information online about book design and many companies are popping up to help indie authors with formatting.

http://www.bookdesignetemplates.com is one such site. You can purchase different templates to use depending on your personal preferences, genre, and licensing needs. Learning about all of this and how to do it myself has been an eye opening experience and a lot of fun, but it can be very overwhelming as well. If you find yourself getting too overwhelmed with all of it, it may be worth hiring someone to help you with it all.

The last piece you have consider when designing the interior of your book is how do these things change for an ebook verses a print book? Of course you can choose to only publish in one or the other, but as a reader there are books I’m all right with having on my kindle and there are others that I want in hard copy. As an indieauthor limiting yourself to one box is the worst thing you can do for any facet of the whole writing gig.

Thebookdesigner.com is an excellent resource for all things involved in designing books.